Dec 25, 2013
Basic Clips4sale Top 50 Metrics
by Lance Hart | Other Stuff, Stuff I Wrote | 12Comments
I started producing clips about 2 years ago and selling them on clips4sale.com. Within a couple weeks, I was making as much from porn than I was from my day job. Until then, I made about $55k a year as a “Cloud Consultant” for a big software company in Orlando. Earlier in my software career when the economy was better, I was making $120k, so $55k seemed really lame, but it was what it was.
Having more fun in porn, I quit my day job pretty quick, and I’ve been really happy ever since. In the end of the day, I make about the same about of money.
“But I thought the Top Clips4Sale Studios made $30,000 per month”
I can’t tell you how many times I have heard this. Maybe it was true at one time. Maybe it will be true again. It is not true today. As I write this, my studio is ranked #8 in in the clips4sale Top 50. The rankings go by sales in dollars over the past 7 days. (call clips4sale and ask them if you want to check 727-804-3005) My sales in the past 7 days currently are $2450.59.
For a few days each month, I end up being ranked #2 in the Top 50. The last time I was #2, I ran a report and my sales were about $3000 for past 7 days revenue. $3000 x 4 = $12000, not $30,000.
Don’t get me wrong. I’m certainly not complaining. My “She Owns Your Manhood” store makes about $10,000 per month consistently, and I am very grateful. But like most people, I assumed that if I could ever just get to the top, I would be rich. I just did my taxes for 2012 (late I know, I got an extension) and I personally made about $70,000. About $20,000 of that was from modeling for other productions. I am not rich. I am happy.
My point is, in order to keep earning what I am earning, I need to continue to shoot, edit, market and post 30 clips per month. Every production is a little different, but in my case I am the male talent in almost every clip. If I could find a guy to replace me as male talent, maybe I could scale out. But I would have to find a guy who would:
- Take a strap-on
- Get hard when he needs to
- Cum multiple times in a 4 hour shoot
- Treat models with respect
- Show up on time and sober
- Look decent while he does all this
- Constantly work for $40 per hour, but only 16 hours per month
- Live near me
I’ve looked, and that guy doesn’t exist yet as far as I know. So my “She Owns Your Manhood” is not scalable as it is. Updating more often simply buries my content underneath itself, and driving more traffic to my studio simply washes out to other studios. I’ve tried both, and have looked at the numbers. I won’t waste space with more boring screenshots. Trust me, “She Owns Your Manhood” is maxed out where it is.
The good news is, running “She Owns Your Manhood” doesn’t take 40 hours a week. It takes about 15 hours a week. I am married to that 15 hours per week in order to keep it going, but it’s only 15 hours… At first it was more than a full time job, but now I’ve kinda gotten things down, and it’s pretty smooth. So there’s time to make more money in other areas. (standalone websites, other c4s stores, start a camming studio…)
If you are a new producer, please don’t be discouraged by this, or anything else you hear. There is a TON OF MONEY TO BE MADE. I am still pretty new at this, and I can see huge potential. Keep in mind that every clip filmed is equity. I am just saying that you might want to plan based on real numbers. Build a business on a model that can scale up, not burry you in your own work. Also, I highly suggest contacting Clips4Sale when you need suggestions. They are awesome about that kind of stuff.
On a side note, if you are wondering about the “Top 50 Clips” numbers, I can tell you this: I had the #3 Clip last week “Randy Moore Sex Therapist” and at the time it had sold 74 times in the past 7 days. (Top 50 Clips are ranked by # of sales, not actual revenue, over the past 7 days) Currently that same clip is ranked #5 and it has sold 61 times over the past 7 days:
I hope these basic numbers help you if you are a new producer. Clips4sale has been more than awesome for me. Other producers and models have been very helpful to me along the way, so I’m happy to help anyone who is starting out. WE ARE ALL ON THE SAME TEAM. Anyone who tells you different might be a jerk, or just having a bad day.